Appraiser Marketing - Three Ways to Promote Word of Mouth Advertising

I obtain many appraisal assignments from word of mouth referrals from previous or exisitng clients and business associates. It is a form of advertising that can be extremely beneficial to an appraisal practice, and because of positive recommendations, the close rate is typically much higher than what is generated from other appraisal advertising. The following article from Entrepreneur.com discusses the three ways to drive Word of Mouth (WOM) advertising. They include 1. Marketing Influences, 2. Winning PR Coverage, and 3. Seeding Viral Marketing.

From Entrepreneur.com: THREE WAYS TO DRIVE WORD OF MOUTH:

Most everyone agrees: There's no better advertising than word-of-mouth. After all, a customer who calls you following a personal recommendation from a friend or colleague is more likely to buy. And that makes the pursuit of positive word-of-mouth every entrepreneur's holy grail.

Today, marketers have created a science out of winning word-of-mouth, or WOM. There's even a Word of Mouth Marketing Association for marketing professionals charged with building word-of-mouth for their companies. The truth is, the right kind of talk doesn't always come cheap, and you have to actively pursue WOM. For maximum results, build a formalized WOM program using at least one of the following three major tactics.

To read the complete article, click HERE.