8/13/2008

A Favor to Ask- Tell a Colleague about the AW Blog

By most accounts the Appraiser Workshops blog has been very well received. The feedback and comments have all been very encouraging and positive. I am not aware of any other site posting such timely personal property appraisal related content.

The blog, now just about a month old has drawn a steady stream of visitors and views and contains a growing number of appraisal related posts. If you are new to the blog, make sure to review the archives for all earlier posts. In this short period of time I am pleased to say there have been close to 1,400 page views and nearly 600 individual visitors along with a growing list of email subscribers.

But, in order for the blog to be viable, in order for the end results to be worth the considerable effort, the blogs subscriber and viewer base has to grow, and that is where I could use your help. I would like to ask for your help by proposing a little bit of viral marketing.

The request is easy and should take no time at all. Just send a short email to a colleague or two. If everyone reading and subscribing sends an email message about the blog to a fellow appraiser, or a collector, auctioneer, curator, claims adjuster, restorer, etc. and informs them of the blog and the appraisal related content the news will spread and the blog viewer base will grow. In your email also ask them to forward the message to one of their colleagues.

With strong viewing numbers it will be easier to attract contributions, which in the end, helps us all. Viral or Word of Mouth (WOM) marketing is the way many websites and blogs have grown, all without traditional means of advertising. The personal property community is relatively small, so I don't expect 1000's and 1000's of viewers, yet I also wish to sustain growth and include as many appraisers and related industries as possible. Since the personal property community is small, the task of getting the word out to the appraisal community should not be difficult.

I hope you are enjoying the posts and I have been trying hard to keep my personal ramblings to a minimum. If you have ideas for a post or see something useful, please let me know, or if you wish to contribute to the blog, please let me know that as well. Remember, you can also posts comments to each posting, so dont be shy, speak up.

The blog address to pass along to colleagues is www.appraiserworkshops.blogspot.com

Thank you for your help and support.

Todd

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