BigNews.biz recently published an online tutorial on how to write a press release. Bignews.biz and its sister site news-antique are press release distribution services geared to help promote small businesses in the antiques & collectibles trade. There is no charge to post press releases, but you must register, and the releases are reviewed for appropriate content prior to posting.According to the BigNews.biz press release "The new BigNews.biz tutorial breaks down each part of a standard press release into it's key components. To create a press release the user simply follows the step by step instructions and the end result is a press release that is ready for distribution."
The steps include:
- Headline
- Summary
- News release body (including date, location, who's sending, details, quote, summary paragraph, etc)
- Contact Information
- Key words
- Photos and Graphics
- Putting it all together
As appraisers, many who are independent "solo-professionals", we should all know how to write a proper and well organized press release in order to market and promote our services, experience and accomplishments. Bignews.biz and a sister site News-Antiques allow appraisers a forum to issue press releases to the public and I highly recommend that appraisers regularly visit the sites to review the content and also post releases. On News-antiques.com there is a specific appraisers category for press releases.
I can personally attest to the benefits of posting press releases to the news-antiques.com site. I have posted for both the Journal of Advanced Appraisal Studies and the Good, Better, Best Appraiser Workshop on news-antique.com and have noticed increased results in sales and website visits.
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