9/08/2008

WorthPoint on the Move with GO Antiques Merger and Publishing Partnership with Heritage Auctions

It has been a busy few weeks for the social networking web 2.0 antiques and collectibles site WorthPoint. First WorthPoint announced plans to purchase Go Antiques for an undisclosed amount followed by a second announcement to act as a publishing partner with Heritage Auctions of Dallas, TX.

WorthPoint CEO Will Seippel stated that the combined sites will have more than 1 million visitors per month to their online websites. GoAntiques claims to be the oldest web antiques and collectibles site, offering 600,000 items for sale from more than 1,300 dealers.

I had heard about WorthPoint about a year ago during an appraisal assignment with fellow appraiser and "Worthologist" Chris Kent. The site was just starting, and the growth has been amazing. The financial backing also must be strong, which is a real positive in order to give the site time to grow and develop a audience. It will be very interesting to see how the two cultures between Go Antiques and site for dealer sales, and WothPoint, a social networking information site works together. You have WorthPoint, promoting auction items, and Go Antiques, mainly promoting private dealers. It should be interesting to watch the development of both sites and to see how they will interact and play off each other, or even possibly merge together.

Regarding the HA and WorthPoint partnering, a WorthPoint press release stated "Dallas-based Heritage Auction Galleries, the world's largest collectibles auctioneer and third largest auction house, has selected WorthPoint as a data publishing partner."

The press release continued "Under the new agreement, Heritage will provide WorthPoint with upcoming and historical auction data to be published on the WorthPoint website. With information provided by Heritage, WorthPoint is now able to provide more comprehensive data than ever."

For more information on WorthPoint click HERE.

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