Portfolio.com and Magazine Gets a Second Chance

Financial magazine and website Portfolio, was closed this past April by owner Conde Nast. It was a shame since every once in a while there was excellent reporting on the fine and decorative arts markets. After closing, there was one less source for good information and content on the fine and decorative art markets. The loss was similar, but not as significant as when the NY Sun paper closed a while back.

The New York Observer is now reporting the magazine and website will be back, stating in July and will be associated with the American City Business Journals, such as the local/regional Bizjournal publications and websites, owned by Advanced Publications which also owns Conde Nast. Hopefully the new editorial direction will allow continue to cover fine and decorative art collecting and related fields.

A press release stated Bizjournals.com will oversee both the editorial and business sides of the site. The Portfolio.com editorial team and sales staff will be based in New York. In addition to newly created content, the site will share content with other Condé Nast sites including Wired.com, GolfDigest.com, and WWD.com, as it did previously. The site will also be the home of the archives of all the popular content published by Portfolio's print and digital properties over the last two years.

On top of its existing strengths, Portfolio.com will be able to leverage the collaborative skills and insights of the more than 600 ACBJ business journalists around the country. The site now will have access to local market intelligence and work collaboratively with ACBJ newsrooms across the country, presenting the most important local insights through a national lens and making it unique among national business media. "We knew that Portfolio.com was a highly valuable asset, with an established digital brand, strong direct navigation by users, and a solid long tail of traffic from content published over the past two years," David Carey, Group President, Condé Nast said. "We saw ACBJ as a perfect match due to its great editorial resources in the business arena, and view this as a win for both Portfolio.com¹s readers and the company."