Fabergé Chief Executive Mark Dunhill said the company considered a number of options for selling the jewelry, including setting up stores across the world, but finally settled on the online route after a study revealed the big spenders it was targeting wanted to buy online. "High-spending individuals want a level of discretion," says Dunhill. But shopping on Fabergé online won't involve putting a diamond brooch into an Amazon.com-like cart. Instead, interested clients get their own personal sales advisers(Fabergé is starting with 24), who can talk them through the jewels, sync their computers to create virtual showrooms, and if necessary, fly in from Geneva to show them the jewels in person.
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