Taylor reports
To read the full article, click HERE.Among the other cost-cutting measures, the museum has ceased publication of Folk Art Magazine, which went to members, and has begun publishing some of its exhibition catalogs only online. It also decided to stop leasing auxiliary office space on East 52nd Street.
Over the years attendance and revenue figures have fallen far short of the projections made while the new building was being constructed. At that time it was predicted that attendance would reach 255,000 a year by 2005 and generate $1.7 million in revenue.
Actual attendance was half that in 2005, and attendance today, though growing, remains at 160,000 a year. Admission revenue was $306,000 in the 2009 fiscal year, according to the museum’s draft financial statements.
The cost of operating the building, meanwhile, has been higher than expected, and the museum’s tax returns show that in recent years expenses have outpaced revenue. Net assets, which were $26 million in June 2002, had dropped to $3.1 million by June 2009.
One additional revenue source, Mr. Corelli said, may be the sale of the museum’s air rights to Hines, the developer of the planned Jean Nouvel tower on West 53rd Street. Hines has postponed the development of its building, however, because of conditions in the commercial real estate market.
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