As technology advances so do the creative ways auction houses and dealers market their products. The Antiques Trade Gazette has an interesting short post on specialty auction house Fellows of Birmingham will introduce 360 degree online catalogs. This technology, if the same, has been used for both museum exhibitions as well in real estate. To me it makes perfect sends, and for 3 dimensional items what a great way to look all the way around. For instance it would be beneficial in looking at not only the front of a chest of drawers by also the back. Although it might be too expensive for lower quality items, I think it would work very well for select premium lots.
The ATG reports
Source: The Antiques Trade GazetteFellows auctioneers are going full circle to make life easier when using their online catalogue.
The Birmingham firm are pioneering the use of "interactive 360° images" to preview the Vintage & Modern watches sale on July 23.
Managing director Stephen Whittaker says "the images themselves, which will also be accompanied by the usual still shots and additional close-ups, allow the customer to fully examine over 200 quality watches at every angle with just the click of a mouse.
"The 360° option has the effect of creating almost a 3D experience for users, allowing them to take in more than just the aesthetic, but the overall 'feel' of a watch as well".
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