12/18/2012

Growth in Contemporary Art


The Los Angeles Times recently ran an article on the popularity and growth in contemporary art.  It briefly touches on the November auctions, the astounding amount of money involved in those sales and the growth of contemporary art museums.

The LA Times reports

Art has always gone where the money is. (There's a reason that the lavish and lauded 15th century manuscript the "Très Riches Heures du Duc de Berry" was très riche.) But prices say next to nothing about the actual art that changed hands, especially given the degree to which the auction market is easily manipulated. The billion dollars merely italicized an overriding theme driving the presidential elections taking place at the same moment: Obscene private wealth and gross income inequality are global phenomena; the economic system is rigged and surplus cash must go somewhere.

As it was for high net-worth individuals in the 18th century, contemporary art is again an alternate investment, gilded with a cultural veneer. One auction analyst noted that price distributions showed a 64% rise, year over year, in average big-ticket contemporary art prices — which is considerably better than a plutocrat will get from a mega-monster bank's Christmas Club account. With older art-product depleted, a steady supply of newer art-product fills the void.

The November sales were at once comic and nauseating. They were breathlessly charted in segments of the press, like robber baron Henry Huntington transporting Gainsborough's "Blue Boy" cross-country to Union Station by private railroad car in 1922, the better to gin up publicity for what was then the world's most expensive painting — and buff Huntington's wanna-be self-image as an oxymoronic American aristocrat. Even when the buyers are anonymous, the New York auctions are where art consumption gets conspicuous.

Weeks later, fears of a bubble are already afoot. Barron's has suggested that what the big discrepancy between auction results for tried-and-true Modern masters and more speculative contemporary artists really showed is a sharp, downward market correction for Modern — with contemporary coming next. Whatever. For art, the issue is less the big money, per se, than what it does: Suck all the oxygen out of the room, blast the speakers to drown out conversation and warp the view.

Stamping one's foot to decry the existence of a market mostly lessens energy for getting to the voting booth. Plenty of terrific new art is nowhere near an investment-class vehicle, and lots of it can be seen where it long has been — not just in makeshift or community-run independent spaces but in, yes, commercial galleries too.

Increasingly it is also in art museums, which not so long ago was not the case. Now any city of a certain size (and self-regard) wants a museum specializing in recent art, while places like the Los Angeles County Museum of Art and New York's Metropolitan Museum of Art ambitiously insert new art into an encyclopedic context. It's there, in nonprofit museums, where the money issue is vexing.
Source: The Los Angeles Times

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