4/29/2013

Finding Value in Female Artists


The Wall Street Journal looks at women artists. The article questions why female artists sell below that of men and also the marketing of works, and then looks at some of the more noted woman artists.

The WSJ reports
A number of theories exist for why women have languished in the art world's bargain basement. Experts point to the smaller supply of work by women from certain periods—after all they're called Old Masters, not Old Mistresses—which limits the frequency of sales and holds down prices. Women also are underrepresented by major museums, where purchases and exhibits boost prices. Famous artists like Georgia O'Keeffe and Frida Kahlo do appear in museum shows, but the permanent modern art collections of most major institutions are comprised largely of work by male artists.

Others say women haven't marketed themselves as well as men. "Male artists are much more pushy and power-related," says Eva Presenhuber, a Zurich-based dealer who noted she recently threw a toned-down party for the artist Karen Kilimnik because the artist doesn't like to promote herself with splashy events.

Indeed, the upper echelons of the art world still belong to men: All of the top 100 works ever sold at auction were created by male artists, and fewer than 3% of auctioned works over $1 million last year were by female artists, according to Artnet. No living woman has cleared $10 million at auction to date, compared with scores of men.
Source: The Wall Street Journal

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