The NY Times has an interesting article on how museums are starting to post more high quality images of items within their collections. In the past museums were rather protective of good quality images seeking to protect copyrights, control over usage and even reducing the risk of copies and forgeries.
That mindset, according the NY Times article is now changing and museums are now more understanding of digital rights management and the importance of sharing.
The NY Times reports
Source: The NY TimesUntil recently, museums had been highly protective of good-quality digital versions of their artworks, making them available only upon request to members of the press or to art historians and scholars, with restrictions on how they could be used. The reasons are manifold: protecting copyrights, maintaining control over potentially lucrative museum revenues from posters or souvenirs and preventing thieves or forgers from making convincing copies.
There is also the fear, as described by the critic Walter Benjamin in his 1936 essay “The Work of Art in the Age of Mechanical Reproduction,” that a piece can lose its aura, or authenticity, when it is reproduced so often that it becomes too familiar — cheapening the “Mona Lisa,” for instance.
In recent years, though, as the Google Art Project has begun to amass a global archive of images with the cooperation of museums and the Internet has made it impossible to stem the tide of low-quality reproductions, institutions are rethinking their strategy.
“We’ve gotten over that hurdle,” said Deborah Ziska, a spokeswoman for the National Gallery of Art in Washington. “I don’t think anyone thinks we’ve cheapened the image of the ‘Mona Lisa.’ People have gotten past that, and they still want to go to the Louvre to see the real thing. It’s a new, 21st-century way of respecting images.”
The National Gallery has so far uploaded about 25,000 works to share with the public. “Basically, this is the wave of the future for museums in the age of digital communications,” Ms. Ziska said. “Sharing is what museums need to learn to do.”
The Rijksmuseum has been able to put its works online more quickly because much of its collection predates Dutch copyright laws and its staff had an opportunity to digitize the collection when museum was closed for renovations. (It reopened last month after a 10-year makeover.) The digitization project was financed by a million-euro ($1.29 million) grant from the national BankGiro lottery, which provides money for the arts and cultural groups.
“The old masters were born and died before we even had copyright law in the Netherlands,” said Paul Keller, a copyright adviser for the Amsterdam-based institute Kennisland, who advised the Rijksmuseum on the plan. “For modern art museums, what they’re doing would be largely impossible.”
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