Logo Mania

I just saw the new ASA logo, and have to think that over a year ago ISA did a refresh of its logo which was very positively received by both members and the general public. So I thought I would post the three major personal property appraisal organizations logos.

The ISA logo for certified member use

About 6 months ago AAA updated their logo, moving to an owl 

And now, ASA has updater their logo, moving away from balancing scales with new graphics and a globe

ISA has been using globe graphics for as long as I can remember, and although my opinion may be biased, the new ASA logo is a bit derivative of an early ISA logo of over a dozen years ago which used vertical elliptic globes.