12/30/2013

DIA Video from 1976


Here is a kids video commercial from 1976 promoting the collection of the Detroit Institute of Arts. A bit corny, but fun to watch, while the whole DIA situation is certainly a sad story for 2013.




The Huffintgton Post reported on the video
Bad lip-syncing, cheesy poses and costumes, clumsily choreographed dancing and a silly jingle: this 1976 video for the Detroit Institute of Arts has all the makings of a terrible commercial.

But the video, shared on YouTube by user Keith Norman, has recirculated at a moment when the museum faces an uncertain future, and suddenly all the cheesiness feels warranted. As Detroit hammers out details of a plan to settle its debts to creditors after bankruptcy, some have discussed selling works owned by the city in the DIA's collection. Last week, Christie's auction house released their assessment of the 2,800 city-owned pieces, putting their collective value between $454 million and $867 million. A Van Gogh self-portrait alone was determined to be worth between $80 million and $150 million.

Though options exist beyond selling off work piece-by-piece, including "renting" it to other museums or raising funds from foundations and individuals to save it, many of the DIA's supporters are concerned about what could happen in the future.
Source: Huffington Post
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