The Upper End of the Wine Market

Bloomberg recently ran an interesting post about wine collecting and the new-wave of wine cellars being built for ultra high net worth individual wine collectors (UHNWI, investable assets of $30 million or more). Follow the source link below for some images of the cellars discussed in the article. The article notes that wine collecting for UHNWI has grown by 241% in the past 10 years.

Bloomberg reports
When somebody brags about his wine cellar, do you picture a cold, damp, cobwebby underground space that’s so dark you can barely spy bottles by the light of your smartphone? If you answered yes—it’s time to get with it.

Today’s versions go way beyond basic wine storage. They’re now adult playrooms, man caves, personal style statements, and part of the living environment, like splashy paintings on dining room walls.

New-wave cellars often feature tasting tables, comfy chairs, lighting worthy of an art gallery, and space age technology. They even look good without any wine in them.

This over-the-top "wine grotto," in a 35,700-square-foot house, is an example of combining the wine cellar and tasting room, with traditional-style wood bottle racks, artwork, fine carpet, and marble table. The house, south of Hearst Castle on California's central coast, is listed at $55 million through Sotheby's.

Take the nearly finished wine wall in the New York apartment of New York Knicks star Carmelo Anthony. It’s fronted by a series of glass doors, so the trophy bottles inside won’t be missed. They especially pop with the help of strategic back lighting to underscore how prized they are.

There are no figures on how many people today are storing wine collections, but global real estate company Knight Frank’s current Wealth Report reveals that wine investment by ultra-high-net-worth individuals is up 241 percent in the past 10 years. (An ultra-high-net-worth individual, or UHNWI, is a person with investable assets of more than $30 million.) Drinking the stuff, of course, is an increasingly popular passion.

“For luxury homes around the world, a wine cellar is now a given, an essential amenity like a pool, home gym, or screening room,” says Zachary Wright, executive director of Christies International Real Estate for Western North America & Asia.

Out of the Cellar
The biggest trend is that cellars have moved up from basements into the main living level, often between kitchen and dining room, explained Evan Goldenberg of Design Build Consultants, whose clients have included many New York chief executive officers.

Joseph & Curtis recently designed this 500-bottle cellar to fit into a 14-by-10-foot niche in a modern art-filled apartment on 23rd Street in New York City's Chelsea district. It's sleek and elegant and offers the owner—and his friends—a way to ogle his bottles while dining.

Joseph Kline, a former financial trader turned designer who co-owns Joseph & Curtis Custom Wine Cellars, points out “the visual is now almost as important as the wine is.” Their clients (which include Anthony and musician Kevin Jonas) want cellars to match the style of their furnishings, so many opt for a steel-and-glass contemporary look. Though traditional wooden racks made from black walnut and mahogany are still popular, Kline has also hunted down such exotic woods as jarrah and African wenge.

The challenge is how to square all this visibility with the requirements of storing fine wine: keeping bottles at a constant temperature of about 55 degrees, with humidity of 60 percent to 70 percent, and away from sunlight (ultraviolet rays prematurely age wine) on racks that keep the bottles horizontal, so corks don’t dry out and let air in.

State of the Art
“New technology has been key,” says Jim Cash of Revel Custom Wine Cellars in Lansing, Mich. Refrigeration is more efficient, for one thing. Backup systems monitor conditions through electronic sensors that trip alarms, sending texts to the owner if the temperature rises or falls dramatically.

This cellar, created by Sonoma county-based ArchitecturalPlastics Inc. for a a collector with a house in San Francisco's Pacific Heights, holds 2,800 bottles. The doors, walls, and counters are stainless steel; the racks, cabinets, and drawers are crafted from 9,000 pounds of 1-inch thick, high-quality acrylic.

Electro-chromatic smart-glass filters out ultraviolet rays and can go opaque with the click of a switch. LED lighting, which doesn’t generate heat that could cook the wine, has revolutionized the way designers create lighting effects.

Not to mention better security through fingerprint entry.

Cash has even patented two rack designs, a wine wheel based on the Lazy-Susan concept and a new revolving tower, that let you see labels without touching the bottles. (He won’t reveal client names, but one of them is Richard Branson.)

What People Want Right Now
“Our clients want a place where they can sample wine,” says Lucy Savanis, head of private-client design for London interior designer and developer Finchatton. That means having a central tasting table or island and comfortable seating for sharing their passion with guests before or after dinner. Actually, dining in the cellar is passé; the new trend is having the cellar next to the dining area.

This 3,088-bottle cellar in Charlevoix, Mich., boasts updated traditional cabinetry in walnut, with LED lighting and a central island with drawers and pullout shelves for cases. But it also features two of designer Revel Custom Wine Cellars inventions—its wine wheels to optimize corner spaces and its new "Revel-ution" wine rack towers that revolve 360 degrees.

“People want the design to integrate with their home,” says David Spon. While some designers, such as Kline, say steel and glass is very trendy now, others say that clients increasingly want a blend of the traditional and contemporary, juxtaposing glass wood, although once-popular redwood is very much a thing of the past.

“Strategic lighting is very hot,” says Joseph Kline. “People use it to highlight special bottles in their collection like a jewelry display.” He sees expanding the color spectrum of lighting as a new trend. One client in the Hamptons wanted rose-colored backlighting, another wanted blue.
“The ability to monitor their cellars remotely is important to most of my clients," says Jim Cash. A wine collection is valuable, so they want to protect it as much as they can, and security has become even more important.

This circular wine room made of savannah gray marble is in Silverwood House, a new 16,000-square-foot mansion in the U.K., now on the market with KnightFrank for just under 14 million pounds.

Serious collectors with a large number of bottles are now opting for two cellars, says Goldenberg. They have one below ground for long-term storage and a second, smaller one upstairs for the bottles they’re drinking now.
How Much Do They Cost?

Oh, ah, the price. Designer cellars don’t come cheap. David Spon, who says three-quarters of his clients are Wall Streeters, bases his quotes on the number of bottles: for 100 to 600, up to $46,000; 800 to 1,300, up to $75,000; 1,500 to 2,500, up to $130,000; and 2,700 to 4,700, up to $220,000. Some designers charge more. Goldenberg is now working on a $500,000 cellar (remember, that doesn’t include the wine itself).

Cost also depends on materials and special requests. Lucy Savanis says one client wanted a refrigerated wine lift so he could bring up wines from his cellar at the touch of a button.  (It featured paneling fitted with suede in racing green to match the interior of his Aston Martin.)

Joseph Kline tells the tale of a Fifth Avenue client’s glass box cellar that included a solid glass wall that ended up being way too big to fit in the building’s elevator.  It required removing apartment windows, closing a section of Fifth Avenue to traffic, and using a crane to lift it into the designated space.
Price? Please don’t ask.
Source: Bloomberg 

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