4/16/2011

Tech News

 
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The Association of American Publishers (AAP) just released some statistics on the growing popularity of E-books. This includes e-books for multiple platforms including e-readers and audio books.  From February 2010 to February 2011 the study reveals E-book sales increased by 202.3%.  With this strong growth in mind, the printed trade book category declined by 34%.  Should the trend continue, and I dont see why it won't as more and more younger people become accustomed to digital products and shift away from print.  Here is another example of how technology can "disrupt" long held habits and pleasures.  We as appraisers, dealers and collectors are all usually very fond of the printed books.  Digital and e-books can be of interest and use, but I certainly enjoy reading, holding, turning pages of a good book.

The AAP states

According to Tom Allen, President and Chief Executive Officer of AAP, “The February results reflect two core facts: people love books and publishers actively serve readers wherever they are. The public is embracing the breadth and variety of reading choices available to them. They have made e-Books permanent additions to their lifestyle while maintaining interest in print format books.”

Allen added that book publishers have been leaders among content providers in identifying and serving new audiences. “Publishers have always strategically expanded into all the markets and formats where readers want to find books, whether it was Trade Paperback, Mass Market or now digital. By extending their work as developers, producers and marketers of high-quality content to emerging technologies, publishers are constantly redefining the timeless concept of ‘books.’”

Digital categories:
E-Book sales were $90.3 Million, growing 202.3% vs February 2010. Downloaded Audiobooks were $6.9M, an increase of 36.7%.

Trade categories:
Adult Trade categories combined (Hardcover, Paperback and Mass Market) were $156.8M, down 34.4%. Children’s/Young Adult categories combined (Hardcover and Paperback) were $58.5M, a decline of 16.1%
*Year-to-date 2011 vs YTD 2010: E-Books increased by 169.4% while all categories combined of print Trade books declined by 24.8%

Religious books:
February sales of $48.5M were an increase of 5.5%; this reflects growth as well in the category for year-to-date, up 6.1% to $93.9M.

Education categories:
Higher Education sales for YTD (January and February 2011) were $406.9M, down slightly by 5.6% vs YTD 2010. In K-12, YTD sales were $173M, declining 8.9% from 2010.

Professional/Scholarly categories:
Total sales for professional books and journals were $42.9M, a slight drop of 3.6% vs February 2010. Combined sales of University Press (hardcover and paperback) were $6.7M, falling 6% vs last year.

Click HERE to read the AAP release.

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