ISA Webinar on Internet Marketing Tools for the Appraiser

The next International Society of Appraisers webinar is scheduled for Tuesday, September 28 at 8:00 pm (eastern). The topic is "Internet Marketing Tools for the Appraiser." I am pleased to say that I was asked to develop and present this webinar on internet marketing tools for ISA.

I think this is such an important topic, and one where fellow appraisers may need assistance and guidance that Jane and I plan on developing it further into a full one day seminar for the Appraiser Workshops, so stay tuned and if you have ideas or comments, please let me know. Jane and I were just touching on social media and internet branding in our Good, Better, Best Appraiser Workshop, but as social media is now becoming more commercialized I believe there is a need for a stand alone workshop for the personal property appraiser.

The following is a brief synopsis of the webinar. For more information, details and to register for the webinar with ISA, click HERE. The webinar is scheduled for Tuesday evening, the 28th of September at 8:00 pm eastern and the cost is $37.50..

Internet branding is quickly becoming a dominant sector of online marketing strategy. This webinar will present an overview of how to succeed and raise your online profile through internet branding tools. The webinar will discuss many available internet marketing tools, such as social media, websites, blogs, video, podcasts, email, newsletters, advertising, email signatures, press releases and landing pages. Did you know that Facebook now has over 500 million users? Additionally, users now spend more time on Facebook than on Google. Businesses are now just learning how to leverage and commercialize social media sites and personal property appraisers need a presence in order to compete.

As technology quickly changes the manner in which consumers and businesses make decisions and purchases also changes. Appraisers must adjust in order remain relevant and to standout from the competition as technology rapidly changes. Internet branding has become an important and integral element of any marketing strategy. For an effective online presence appraisers need more than a simple virtual presence such as a stand-alone website. In order for Personal Property appraisers to succeed they need a complete online strategy to coordinate and link online profiles, social media and websites in order to maximize exposure and success. This webinar will assist the appraiser in knowing what is available and how best to use these important online resources and tools.

1 comment:

Robby Clay said...

First of all congrats for that. And as you said internet marketing is really a good topic which you have got. I feel that internet marketing is becoming the most used platform to market one’s business, but one need to have a good internet marketing strategy to succeed in this platform.