Sotheby's Mobile

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Sotheby's has just announced that much of its website has now been optimized for smartphone usage. Christie's has had a specific native application for the iPhone and now Sotheby's has made the leap into the mobile market as well. As the large auction house development of mobile programs shows, smartphone usage and mobile connections to the internet are directly linked.  Mobile computing has become one of the main viewing and interactive solutions for many collectors.   Appraisers need to be aware of this trend and ensure they have the proper mix of online exposure through website, social media, and content management.

The Sotheby's smartphone is a web based application and is not a native application designed for a specific smartphone operating system. That means the application should work on all smart phones and be optimized for the small screen size. The full site is not available which is too bad as it would be nice to have the full past auction database and search function.  It does list upcoming sales and recent closed sales with results.

To access the new Sotheby’s mobile site, visit www.sothebys.com on your smartphone web browser.