Art Market Research

I spotted this art market research report offering and found it interesting that a research marketing firm, which produces reports on market sectors such as transportation and pharmaceuticals would also develop and publish an art market report with forecast through 2024.

In my opinion, it shows the growth in investments, large annual art expenditures and increasing financial interests of the art market. The press release below from Research and Markets is a content teaser for the purchase of the full report and site access costing $3,500. Perhaps one could negotiate the art report for less.

According to Research and Markets the report is over 230 pages and includes information and predictions on the following topics
Art Auction Market Analysis by Channel, Price, Product & Geography - Worldwide Forecasts to 2024
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Research and Markets
Nov 21, 2019, 15:30 ET
DUBLIN, Nov. 21, 2019 /PRNewswire/ -- The "Art Auction Market - Global Outlook and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The art auction market is expected to reach over $38 billion by 2024.

Key Market Insights

  • Offers market sizing and growth prospects of the art auction market for the forecast period 2019-2024.
  • Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the art auction market.
  • Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
  • Delivers a complete overview of market segments and the regional outlook of the art auction market.
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the art auction market.

The use of Artificial Intelligence technology in the global art auction market is expected to increase revenue streams, help make decisions, and enhance user experience. Since the art market is unpredictable, highly volatile, dependent on research and knowledge, and held by the reins of taste, emotions, and human subjectivity, it makes for predictive AI technology a compelling reason to harness the potential of big data. While it is not entirely replacing the human element, the technology is increasingly making the market efficient and helping to navigate the complicated terrain of information.

Market Dynamics

Growth Enablers

Art Gains Popularity as Investment
Growth of New Wealth
Evolving Art Appreciation
Growing Proliferation & Popularity of Museums
Market Restraints

Lack of Regulations, Standardization, & Transparency
Auctions Perceived as Intimidating & Overwhelming
Art Authentication in Limbo
Art Becomes Fleeting
Market Trends

AI, Big Data, & Machine Learning Find Takers
Experiencing Art & its Backstory
Female Artists Gain Ground
Blockchain Finds its Way Into Art Market
Art Auction Market: Segmentation

This research report includes detailed market segmentation by channels, price, product, and geography.

Offline segment has become more diverse in terms of lots. The offline segment is likely to retain its dominance in the market as it is one of the few cultural-led businesses that has not been affected by the digital revolution. Several vendors are offering incentives to get edgy buyers and sellers to participate in auctions. Hong Kong, Japan, and South Korea have recorded massive growth. However, Europe, where most large auction houses were born, remains a broad zone of supply and export.

The top-end segment is highly concentrated due to low-profit margins with high risks. The segment is highly dependent on brand value and popularity. As the competition in the top-end segment is intense, players often undercut each other and are ready to decrease their commissions for the sake of staying competitive.

The mid-range segment is in the right place. The quality and the sheer scale of the market are beginning to increase the appeal for sellers. The US, China, and the UK account for more than 75% of the mid-range segment with China taking the lead in terms of value.

The scope of fine and decorative art segments has witnessed expansion and shrinkage with the change in definition and value. The demand is coming mostly from high-quality fine art. The collectors in Western and Eastern Asia and the Middle East are bolstering the market among global collectors. The collection is moving toward conscious consumption. As the art market is globalizing, new strategies have come forth to auction off noteworthy fine artworks outside of major art capitals. The decorative segment is growing at a stable rate as it is not necessarily subject to speculative collecting.

Art Auction Market: Geography

North America witnessed solid growth in 2018, with the US holding a strong position in the market. The region accounts for more than 50% of the high-end collector base, a position it has held for over two decades in the face of intense globalization and shifting infrastructures of wealth.

As the APAC market is at the center of capital flows across the globe, the region is benefitting from structural changes, which are demonstrating the highest potential for the market. Collectors in the region prefer buying at auctions over art fairs. A stable eco-political climate and the increased confidence in spending have resulted in the thriving auction market. Vendors can substitute loss in Europe through growth in Asia.

Key Vendor Analysis

The market is a duopoly - Sotheby's and Christie's. This is mainly because of the growing number of wealthy buyers that are contesting for a dwindling supply of the most famous artists. Both the firms have combined sales of more than 80% of works going for more than $1 million, and the competition between them is active. As Sotheby's goes private, it is expected to intensify as the company regains its ability to compete more successfully with Christie's without having to cut back on its negotiation for guarantees, specifically in high-value assignments. Phillips, however, while still far behind in terms of revenues, is showing quite some potential in catching up.

Key Vendors

China Guardian
Phillips de Pury& Company
Poly Auction
Other Prominent Vendors

Beijing Council International Auction Company
Bruun Rasmussen
DESA Unicum
Heritage Auctions
Koller Auctions
K Auction
Mainichi Auction
SBI Art Auction
Seoul Auction
Zhong Cheng Auction

Key Topics Covered

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance
7 Introduction
7.1 State of The Global Economy

8 Market Dynamics
8.1 Growth Enablers
8.2 Market Restraints
8.3 Market Trends

9 Global Art Auction Market
9.1 Market Size & Forecast
9.2 Five Forces Analysis

10 By Channel
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 Offline
10.4 Online

11 By Price
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 Top END
11.4 Mid Range
11.5 Low End

12 By Product
12.1 Market Snapshot& Growth Engine
12.2 Market Overview
12.3 Fine Art
12.4 Decorative Art
12.5 Antiques

13 By Geography
13.1 Market Snapshot& Growth Engine
13.2 Overview

14 North America


16 Europe

17 RoW

18 Competitive Landscape
18.1 Competition Overview

19 Market Vendor Analysis
19.1 Market Ranking Analysis

20 Key Company Profiles
20.1 Sotheby's
20.2 Christie's
20.3 Phillips de Pury& Company
20.4 Poly Auction
20.5 China Guardian

21 Other Prominent Vendors
21.1 Artcurial
21.2 Artsy
21.3 Beijing Council International Auction Company
21.4 Bonhams
21.5 Bruun Rasmussen
21.6 DESA Unicum
21.7 Dorotheum
21.8 Doyle
21.9 Grisebach
21.10 Heritage Auctions
21.11 Invaluable
21.12 Koller Auctions
21.13 K Auction
21.14 Ketterer Kunst
21.15 Mainichi Auction
21.16 Paddle8
21.17 SBI Art Auction
21.18 Seoul Auction
21.19 Lempertz
21.20 Zhong Cheng Auction

For more information about this report visit https://www.researchandmarkets.com/r/ytjhjm

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